What is Rebranding?

Rebranding occurs when a business or organization decides to change a significant element of the brand. Such a change could be glaringly obvious like a new brand name or logo, or it might be more subtle such as a slight shift in messaging to better communicate a more relevant brand promise.

Anyway you slice it, rebranding is extremely important. Not only can it be expensive to execute a complete rebrand, but it can also be risky. As a national sign company, Refmac helps reduce risk by executing seamless signage conversion across multiple geographic locations in a timely manner.

Why Do Companies Rebrand?

There are actually a multitude of reasons why a business might initiate a corporate rebranding or the rebranding of a product or service, but no matter what the reasons are, those reasons can always be categorized as either proactive or reactive.

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